Google “Panda” boosts up search engine with “Caffeine”

New websites on the Internet are booming more than ever.  For search engines in this jungle of information, the behavior of users is a perpetual enigma. Experience has shown that the relevancy of our search results is the true key to success.

Consequently, to improve the quality of search results, Google has moved ahead and updated its search engine algorithm under the name  “ Google Panda “.

Google Panda drops the ranking of the poorest quality websites with irrelevant information (also called shallow content). This means that when your website does not contain clear and relevant content that marches with the main request you will be penalized.

Google Panda will be very aggressive

Google Panda is scanning the quality of website pages content and will be very aggressive on the following points:

• Content farm sites (page storing a high amount of ads)
• High percentage or number of pages with a low amount of original content
• High amount of inappropriate adverts (not matching with the query)
• Page content and page title tag not matching the search queries
• Unnatural language on a page including heavy-handed on-page SEO (‘over-optimization’ to use a common oxymoron) such as unnatural overuse of a word on a page
• High bounce rate on page or site
• Low visit times on page or site
• Low percentage of users returning to a site
• Low click through percentage from Google’s results pages (for page or site)

Technology news websites frequently spoke about the negative impact of Google Panda.  However, among real winners are websites such as:

• Wikipedia (+16.3%)
• Dailymotion (+19%)
• Facebook (+10%)
• Twitter (+25%)
• Lastminute.com (+23.6%)
• 01net.com (+20.4%)

Caffeine crawls the web

We are now at version 2.5.X of Google Panda and to boost up the quality results, Google has created another web indexing system called “Caffeine”.

Caffeine crawls and indexes the web (including all the platforms such as video, image, etc.) to rapidly bring the freshest content on an enormous scale. According to Google, Caffeine takes up nearly 100 millions gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day.

To provide the freshest results possible, Google says some 35 percent of search results will be affected.

Caffeine’s main role is to bring the freshest and most relevant content as the top result and accruing the relevancy at an X time. Searchers are seeking the latest relevant content and publishers expect to be found the instant they publish.

Fresh content is the solution – but a combination with strong social media push could prove to be an interesting mix.

Promoting your freshest content by linking it to your Facebook, Google+ and Twitter will help users find their way to your latest leads.

This traffic will help Google know that your content is both fresh, and relevant.

At this time questions are coming out regarding the advantage of the Google+ and its +1 system to increase the website rankings, but it is sure that a strategy will be developed behind that.

A new opportunity for you

Those major search engine changes are a new opportunity to redefine the strategy of your website content and structure. Starting very quickly on this point can be your chance to achieve frontline results.

If your mission is to appear on the top results for a relevant query, keep in mind that the keys to success are excellent content quality and a good frequency of activity.

Have you noticed any ranking changes of your website on Google?