P & G hosted an EMEA Digital Night at in Geneva bringing together its marketing , ecommerce , digital communications people and their agencies to participate in a digital and social media experiment on a real live campaign.
In a recent article by eMarketer there was 1st true indications that there’s “No Online Ad Recession, Yet” and interestingly their calculations do not indicate that online advertising has entered a recession.
The internet is the most liberating of all mass media developed to date. It is participatory, like swapping stories around a campfire or attending a renaissance fair. It is not meant solely to push content, in one direction, to a captive audience, the way movies or traditional network television did. It provides the greatest array of entertainment and information, on any subject, with any degree of formality, on demand. And it is the best and the most trusted source of commercial product information on cost, selection, availability, and suitability, using community content, professional reviews and peer reviews.
shift happens
A major change is taking place in the fields of communication and marketing. Mass communication is slowly losing ground to a more personalized dialogue between the brands and their consumers. This dialogue is terribly powerful on the Internet and has become an endless flow of conversations.
(Fr) Le nouveau président veut savoir ce que disent les gens. Il utilisera les outils de traçage et d’analyse des medias sociaux pour mettre à profit les discussions et être à l’affût des tendances.
brand.intelligence™ has been developed by LABEL to create a bridge and form an alliance between the brand management and the business intelligence.
Les marques doivent changer leur mode de communication.
