Designer: Rene Bieder

License: Freeware

Type: New gothic Sans Serif

Format: OTF Mac/PC font

Download RBN02 font: http://fontfabric.com/downloadfont/RBNo2.zip

The new advertising campaign slogan of Citroën is “make the impossible possible.” The change created an excellent opportunity for the automobile brand to ask LABEL.ch to rebuild its promotional website using the latest web technologies.

The old website was almost entirely in Flash. However, many mobile devices no longer support this technology. The new website has been developed in .NET and integrated in HTML5 using many Java-Script effects, especially for navigation and slide shows. It should be noted that the website is multilingual and has several templates tailored to each car line (with dominance of red for the classic models, and gray for the DS).

At the back office, the focus has been on simplicity and the speed of updating the website content. All data and text are stored in an xml file to upload for an instant update of the entire website. Concerning images, an application recognizes the names of directories and displays the good images in each slideshow.

Finally, the website has been optimized for search engines and sharing to social networks. Various links provide access to other Citroën websites and applications. QR-code will be used to connect the future “print” campaigns to the web pages.

Designer: Vernon Adams

License: Open Font License, Version 1.1

Type: Slan Serif

Format: OTF Mac/PC font

Download the Rokkitt font: http://www.fontsquirrel.com/fonts/download/rokkitt

You can order these exceptional, luxury products immediately by contacting Reuge directly, however, note that in the beginning of 2012, the company will offer its products for sale at its new online store. But what better time,  since the holiday season has arrived, to rediscover one of the joys of childhood by savoring a few pages of the magical world of Reuge music boxes. The Swiss manufacturer of prestigious music boxes now has a site precisely suited to its style and personality. The goal of the website redesign was to restore the emotion that these extraordinary music boxes emit.

To accomplish this, we designed our own information architecture to easily make a direct contact with the senses. The traditional catalogue was replaced by highlighting a selection of flagship products from each universe.  Also, the menu never exceeds two levels and equal importance was attributed to visual content, text and sound.

The design was also carefully thought out to enhance the sensual content: the Reuge universe unveils, piece-by-piece; in such a way that everyone can build his own story. The structure of the pages is sufficiently rigid so there is no need to adjust your attention from one page to another.  The navigation, fully lateral, provides a user experience that is fun and remains the same with all supports, from computers to mobile phones.  And, since the music at Reuge is never monotonous, there are more surprises to come…

It was also essential that the site could be easily edited and modified by Reuge, and is in several languages. This was accomplished with Content Management Software called Umbraco.

Reuge, thank you for the music.

It is therefore essential to ask some fundamental questions, such as the famous rule:

• Who?
• What?
• When?
• Where?
• How?
• Why?

Defining objectives may seem easy, except when customers do not really know what they want, as can happen in many cases.  Therefore, it is important to ask the right questions to clarify their needs and desires in order to reach the goal with precision.

After an initial assessment, we can focus on “the customer of our clients”, the end users; in another words those to whom the communication is intended. It is critical to find cohesion between the wishes of our customers and the expectations of their target audience. Take into consideration the brand universe, which is sensitive to the consumer. This is key in setting up a solid and long-lasting communications strategy. A social audit is a good way to identify user desires and also to match them with the client’s objectives (communication) with the wishes of the user.

The collected information enables us to be aware of the territory, the history and limits of the brand as well as the public we are trying to target. This information gives us the substance to inspire and develop a creative brief. Thanks to a list of keywords we can build on solid foundations and begin the project in the best conditions.

Have you ever tried this method? If so, what results did you obtain?

New websites on the Internet are booming more than ever.  For search engines in this jungle of information, the behavior of users is a perpetual enigma. Experience has shown that the relevancy of our search results is the true key to success.

Consequently, to improve the quality of search results, Google has moved ahead and updated its search engine algorithm under the name  “ Google Panda “.

Google Panda drops the ranking of the poorest quality websites with irrelevant information (also called shallow content). This means that when your website does not contain clear and relevant content that marches with the main request you will be penalized.

Google Panda will be very aggressive

Google Panda is scanning the quality of website pages content and will be very aggressive on the following points:

• Content farm sites (page storing a high amount of ads)
• High percentage or number of pages with a low amount of original content
• High amount of inappropriate adverts (not matching with the query)
• Page content and page title tag not matching the search queries
• Unnatural language on a page including heavy-handed on-page SEO (‘over-optimization’ to use a common oxymoron) such as unnatural overuse of a word on a page
• High bounce rate on page or site
• Low visit times on page or site
• Low percentage of users returning to a site
• Low click through percentage from Google’s results pages (for page or site)

Technology news websites frequently spoke about the negative impact of Google Panda.  However, among real winners are websites such as:

• Wikipedia (+16.3%)
• Dailymotion (+19%)
• Facebook (+10%)
• Twitter (+25%)
• Lastminute.com (+23.6%)
• 01net.com (+20.4%)

Caffeine crawls the web

We are now at version 2.5.X of Google Panda and to boost up the quality results, Google has created another web indexing system called “Caffeine”.

Caffeine crawls and indexes the web (including all the platforms such as video, image, etc.) to rapidly bring the freshest content on an enormous scale. According to Google, Caffeine takes up nearly 100 millions gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day.

To provide the freshest results possible, Google says some 35 percent of search results will be affected.

Caffeine’s main role is to bring the freshest and most relevant content as the top result and accruing the relevancy at an X time. Searchers are seeking the latest relevant content and publishers expect to be found the instant they publish.

Fresh content is the solution – but a combination with strong social media push could prove to be an interesting mix.

Promoting your freshest content by linking it to your Facebook, Google+ and Twitter will help users find their way to your latest leads.

This traffic will help Google know that your content is both fresh, and relevant.

At this time questions are coming out regarding the advantage of the Google+ and its +1 system to increase the website rankings, but it is sure that a strategy will be developed behind that.

A new opportunity for you

Those major search engine changes are a new opportunity to redefine the strategy of your website content and structure. Starting very quickly on this point can be your chance to achieve frontline results.

If your mission is to appear on the top results for a relevant query, keep in mind that the keys to success are excellent content quality and a good frequency of activity.

Have you noticed any ranking changes of your website on Google?

Designer: -

License: Free for commercial and non commercial projects

Type: Sans Serif, Uppercase font

Format: Mac/PC font

Download Bebas Neue’s font : http://dharmatype.com/free/bebasneue.zip

Format large : http://goo.gl/z2xLy

Here are the slides from his presentation.

Feel free to contact us if you want to know more.