Campaign “Win a gold bullion”
Swiss Precious Metals is a new company that is still fairly unknown. This company is a joint venture between two swiss groups. One being Euroasia Investment, which specializes in the storage of high security values of the world. The other, Palaedino Group, is a financial holding company whose motto is “Inventive Solution for Wealth Protection”.
Swiss Precious Metals has recently launched a new product in the market. An offer that includes the purchase of physical gold, with storage in one of the most secure places in the world. It is centered on the tangibility, and guaranteed properties of deposited physical gold, as well as its value, which has remained the same over time, particularly during times of crisis.
The objectives of this launch campaign were to create awareness, and to attract customers or specifiers.
The solution was to create a contest where you could enter on Facebook, as well as on the website. A gold bullion could be won by any participant. The Facebook fan page was designed around the theme “Tangible Values vs. Financial Assets”.
The online launch was held in early April, supported by traditional offline campaigns in early May.
In both cases, the focuses were:
- Keywords, dissemination, and targeting tools online
- Financial newspaper for the campaign offline
The two paths of promotion were used:
- A promotion targeting those doing research leading to the “landing page” (Google Adwords, Linkedin adverting, Specific affiliate advertising in China)
- A promotion targeting the members of Facebook (participating in focus groups) leading to the “fanpage” on Facebook (Facebook advertising)
The campaign also demonstrates the effectiveness of our partnership with SinotechGroup of China, for the entire Asian region.
The key results are:
- 6,781 contestants
- More than 16,000 fans of the Facebook page
- 214,665 page visits
