LABEL.ch, partner of Lift 11
LABEL.ch – Press release
24.01.2011 – Link towards the program of the conférence
The 2011 edition of Lift, a serie of conferences on the current and emergent usage of digital technologies, such as online communities, social media and casual games. LABEL.ch will be present as a main partner and will hold an event with Brian Solis, one of the greatest specialists in social media.
Lift 11
Launched in 2006, Lift conferences are among those events specialists and people passionnated about communications and new technologies cannot afford to miss. Their programs consist in conferences, workshops and networking social.
In attending Lift 11, participants will gain a better understanding of the challenges and opportunities represented by digital technologies. They will also get to meet the people behind these innovations.
As a main partner of Lift 11, LABEL.ch will be present with a stand, as well as with a special event with Brian Solis, an American reference in social media. It should be noted that the Lift conference team has its offices within LABEL.ch’s premises.
LABEL.ch event
In the frame of Lift 11, LABEL.ch is organizing an event, on the course of which exclusivites related to LABEL.ch domain of activities, the brand.intelligence™, will be presented. Among other things will be presented the agency’s evolutions, as well as the new partnerships, such as the one with Linqia, a platform connecting brands to leaders of online groups and communities, and the one to SinoTech, leading SEO company in China which also develops social media monitoring tools. LABEL.ch will also present SM@RT, its quarterly roundtable about social media, an initiative launched in October 2009, which will soon live its fifts edition. Finally, Brian Solias, expert in new media, will talk about “Monitoring vs. Listening, and the importance of earning relevance”.
Brian Solis
Brian Solis is considered one of the leaders in the field of new media. He is a digital analyst, sociologist and futurist and has strongly influenced the convergence of marketing with communications and publishing.
To learn more about his advices and opinions on new media, LABEL.ch strongly recommends to follow his blog, as well as Brian Solis TV, a channel featuring his interviews with the most important influencers in the digital field, especially social media, the influence of digital and online word-of-mouth.
Practical information
LABEL.ch event will take place on Wednesday, February 2nd, 2011 at the Centre International de Conférences de Genève. People will be welcomed as from 8.30 a.m and presentations will start à 9 a.m. A networking aperitif will close the event at 11 a.m. Lift 11 will start at 12 a.m with a welcoming lunch.
About LABEL.ch
LABEL.ch is a marketing communications agency based in Geneva. A member of Swiss Label, LABEL.ch helps more than 100 clients with their 2.0 marketing communications. LABEL.ch employees’ passion is to share everything they know to help them see a bigger picture. Combining the best of online and offline tools, LABEL.ch helps brands getting closer to their clients and interacting more efficiently with them. In order to achieve that, LABEL.ch offers a great range of integrated marketing solutions, among which branding, corporate and promotional websites, social media campaigns, multimedia, mobile apps, publishing, advertising, pre-production, strategic planning, community management, online reputation monitoring, crisis management, e-commerce, e-mailing and newsletters, SEM/SEO, CRM/SRM, web analytics and hosting. For more information, please visit LABEL.ch website.
