A facebook page for “flying” boat P28 Gonet & Cie

Gonet & Cie Private Banking has associated its name with a new innovative, and promising boat. The « P28 Gonet & Cie » is an incredible foiler, a real « flying boat ». Their ambition is to contribute once again, to the exciting technological competition spirit of Lake Geneva sailing.

To better reveal the project, Pascal Pupet, HR & Communication Director of Gonet & Cie Private Banking, worked in close cooperation with LABEL.ch. The first objective was to initiate awareness of the boat before its official launching, without any PR, or a dedicated website. Additionally, Gonet & Cie wanted to create a community of people passionate about sailing, who were willing to share their common interest for the project.

LABEL.ch then developed a fan page on Facebook, which would aid in the viewer’s discovery of the boat.

Special menu columns have been developed to present the technological details of the boat, and to meet the Team. The page has been designed to add new functionnalities, notably a zoom function that allows the viewer to see specific details of the boat.

To discover the fan page, join us on facebook/P28GonetCie